When it comes to specialized retail in Brazil and the internationalization of Brazilian brands, few names bring together as much practical experience and strategic vision as Marcos Macchione. A lawyer by training with a specialization in Brazilian tax law, Macchione has built a solid career at the intersection of law and business, becoming a leading authority in tax structuring for the retail sector.

At the helm of Neto Cavalcante Sociedade de Advogados (NCSA) — a law firm with offices in São Paulo and Rio de Janeiro — Marcos advises major retail groups, especially those operating in shopping centers, a dynamic yet highly regulated environment. His work stands out for blending deep legal expertise with a pragmatic business approach, solving complex challenges related to compliance, commercial contracts, and growth strategies.

The clients advised by Marcos Macchione through NCSA represent over 20,000 active stores across 270 Brazilian brands — nearly 20% of the entire specialized retail market inside shopping malls in Brazil. This impressive reach reflects over two decades of consistent results and trusted relationships with key players in the sector.

From Theory to Practice: Taking Brazilian Brands Global with LatamRetail
With a global mindset, Marcos also founded LatamRetail in Dubai, United Arab Emirates, with the mission of expanding the global presence of Latin American retail. Serving as a strategic bridge between Brazil and the Middle East, LatamRetail is focused on launching and managing fully owned retail operations abroad.

So far, the company has successfully established four Brazilian brands in the UAE and Saudi Arabia, two of the region’s most sophisticated and competitive consumer markets. These international operations now generate over 25 million USD in annual revenue, proving the global appeal of Brazilian fashion and lifestyle when guided by the right strategy.

A Bridge Between Brazil and the World
Marcos Macchione is a connector of opportunities across markets. Whether providing legal counsel to a fashion brand expanding nationally or opening doors for Brazilian retail abroad, he operates with a clear focus on value creation, legal security, and long-term sustainability.

His unique approach — combining technical expertise, business acumen, and a forward-looking mindset — has made him a respected voice not only in legal circles but also in the strategic decisions that drive retail forward in Brazil and beyond.

This is retail without borders.